Wednesday, September 27, 2006

Seven Deadly Mistakes Home Sellers Make

When I tour homes for sale, I often find that many homeowners make very similar mistakes to one another when selling their properties. Here is a list I have compiled that details seven of the most common mistakes I see when people sell their homes.

Mistake #1: Complacent marketing when selling a home.

When selling your home there are no guarantees that the ultimate buyer of your home will have simply walked through the front door. In many cases you may have to bring your home to the buyer.

Effective marketing will help ensure that your property receives maximum exposure to attract a ready, willing and able buyer in the shortest period of time. When I am selling a client's home, I list the various forms of marketing I will be using and give my client a timeline of advertising. In addition to the usual forms of advertising (regional newspapers, etc.), be sure to make sure you use the Internet as a tool for marketing your home.

Mistake #2: Taking for granted the "curb appeal" of your home.

When you're preparing your house for sale, remember the importance of first impressions. A buyer's first impression can make or break whether they even want to go inside for a look. It is estimated that more than half of all houses are sold before the buyers even get out of their cars. With that in mind, be sure to stand outside of your home and take a realistic "fresh look"
and then ask yourself what can be done to make the "curb appeal" improve. Clients often ask me how to help improve their home's "curb appeal." It could make a huge difference in your final sales price.

Mistake #3: Forgetting about health and safety issues.

Be upfront and disclose to your Realtor® any problems with the property. The problems are going to be discovered anyway. A decade ago, health and safety issues were rarely a part of the typical real estate transaction. Today, however, it's common for inspections relating to health, safety, and even environmental concerns to be a part of most sales contracts. Moreover, in many states, the seller must disclosure to the buyer any knowledge of existing property problems. In many cases, these issues have been or can be factored into the home's listing price.

Mistake #4. Forgetting what you would want to see if you were the buyer of your home.

Remember that although people can be different in personality, they tend to be the same when it comes to expectations at someone else's expense. In other words, a prospective buyer would probably like to see a perfect home from top to bottom, inside and out, when it comes to your home. Try to do as many of the following item as possible to improve the likelihood of your home sale in an expedient way. On the outside Sweep front walkway. Remove newspapers, bikes and toys. Park extra cars away from the property. Trim back the shrubs. Apply fresh, clean paint throughout. Clean windows and window coverings throughout. Keep plumbing and all appliances in working order. Maintain all sealant (window, tub, shower, sink, etc.) in good condition Make sure roof and gutters are clean and in good condition. Mow the lawn frequently and plant flowers. Keep pet areas clean. On the inside, the kitchen and bathroom should shine.

Quick once-over with the vacuum; carpets should be clean. Place fresh flowers in the main rooms. Put dishes away, unless setting a formal display for decoration. Make all beds and put all clothes away. Open the drapes and turn on lights for a brighter feel. Straighten closets. Put toys away. Turn off television.

Play soft music on the radio/stereo. Keep pets out of the way and make sure pet areas are clean and odor-free. Secure jewelry, cash, prescription medication and other valuables. Enhance the spaciousness of each room.

Mistake #5. Thinking you need to be in the home to explain things to prospective buyer.

You will be better served if you allow your Realtor® to do their job without you there. Most potential buyers usually feel more comfortable if they can speak freely to the real estate professional without the owners being present. If people unaccompanied by an agent request to see your property, you should refer them to your real estate professional for an appointment.

Mistake #6. Not knowing how to price your home to sell.

Perhaps the most challenging aspect of selling a home is listing it at the correct price. It's one of several areas where the assistance of a skilled real estate agent can more than pay for itself.

Listing the home too high can be as bad as too low. If the listing price is too high, you'll miss out on a percentage of buyers looking in the price range where your home should be. This is the flaw in thinking that you'll always have the opportunity to accept a lower offer. Chances are the offers won't even come in, because the buyers who would be most interested in your home have been scared off by the price and aren't even taking the time to look. By the time the price is corrected, you've already lost exposure to a large group of potential buyers. The listing price becomes even trickier to set when prices are quickly rising or falling. It's critical to be aware of where and how fast the market is moving--both when setting the price and when negotiating an offer. Again, an experienced, well-trained agent is always in touch with market trends - often even to a greater extent than appraisers, who typically focus on what a property is worth if sold as-is, right now.

Mistake #7. Not planning your move earlier enough.

Many sellers simply don't plan their move early enough and then feel totally overwhelmed at the time of moving out of the house. If you are able to move at any time of the year, don't wait until summer, the peak-moving season. Consider also that the first and last few days of the month are extra busy. If you plan to sell your house, get it on the market as soon as possible. Keep a record of all expenses related to the move, some of which may be tax deductible. Fill out the Personal Household Inventory for each room. This is important for establishing the amount of declared valuation for the shipment and as a permanent inventory for insurance purposes. List, as nearly as possible, the year of purchase and original cost of each item. Attach any invoices or records of purchase to the completed inventory. Prepare a separate high-value inventory if the shipment will contain articles of "extraordinary" value. The following list includes items that might fall into this category: Antiques, Art Collections, Cameras, China Collections, Computer Equipment, Crystal, Figurines, Firearms, Jewelry, Manuscripts, Oriental Rugs, Silver, Stones or Gems, Tapestries, TVs or Stereos. Also, unless you have been given a binding moving estimate where a, firm cost is established in advance, the exact cost of a move cannot be determined until after the shipment has been loaded on the van and weighed. The weight on which charges are based is calculated by weighing the van before and after loading. The total cost of the move will include transportation charges, any charges for declared valuation, plus charges for any extra services performed at your request. All of these charges are based on tariff rate schedules.

Saturday, September 16, 2006

Planning a Great Garden

A great way to improve the value of your home is to improve your garden. When looking at homes, beautifully-done landscaping is always an attention grabber for agents and buyers alike. When I preview properties, I always take a good look at the exterior and garden areas. In fact, according to MONEY magazine, an investment in landscaping has the potential to return anywhere from 100 to 200 percent when a home is sold!

The key to planning your garden is to plan carefully and spend wisely in such a way that you not only improve the value of your home but you also attain maximum enjoyment now. Here are some tips to keep in mind for when you plan your new garden:

  • Set a budget. Some experts suggest spending approximately five percent of your home's value on landscaping.
  • Take into account the environmental features of your property. Plan for both sun and shade during both summer and winter. Look for good and bad views. Listen for noises you may want to block. Know what type of soil you have.
  • Think about your needs. What kind of yard and features will best support your outdoor leisure activities?
  • Let yourself dream. Look at books and magazines (there are some great real estate magazines out there that feature gorgeous properties!) for inspiration. Keep note of specific plants, trees, gardens, yards, pools, patios, decks, and fences. Be sure to allot yourself more than enough time to brainstorm ideas for what you want to garden to look like.
  • Create a backyard blueprint. Sketch a plot plan that shows the physical features of your property.
  • Consult an expert. A landscape architect or contractor can use your ideas and plans to create an outdoor living space that truly fits your personality. Even if you opt to do the work yourself, it's a good idea to hire an expert for the planning stages.
  • Savor your outdoor space. Careful planning and spending will ensure that your outdoor areas complement your lifestyle and enhance the look and value of your home!

Sunday, September 10, 2006

A Slow Market?

Lately, there has been a lot of activity in the media about the slowing market, the rise in housing inventory, the few number of new homes being built. They frequently mention the burst of the housing bubble that the country--and, in particular, the Bay Area--has enjoyed for several years.

This increased speculation on a slowing housing market has led many buyers to slow down. The other day, I was showing a property in the highly-coveted Seven Springs neighborhood of Cupertino to some buyers. They certainly expressed interest in the property but they also felt that--with the current market situation--they could hold off.

That same property sold within four days of the list date. This just goes to show that, if the house is right, it will sell quickly. There are still many eager buyers out there, and, with increased inventory, these buyers have realized now is the best time to buy!

Welcome

Hello! My name is Nisha and I will be your guide to the real estate market in the Peninsula and South Bay regions of Northern California. Based in Los Altos, California, I have been in the business for several years now. I work at Intero Real Estate Services, which, according to the National Association of Realtors, is the fastest-growing real estate company in the entire country! On this blog, I will share my knowledge of the business and update you on the latest going-ons of our local real estate market.